“Contrary to Rieff and other critics, the therapeutic world view is not and never has been tied to formal regimens of psychotherapy; it is a constellation of concerns about self, energizing a continuous, anxious quest for well-being. From the therapeutic view, well-being is no longer a matter of morality but of physical and psychic health. And health is often defined in terms of spurious ‘normality,’ smooth adjustment, ceaseless ‘growth,’ and peace of mind. The insoluble conflicts in psyche and society fall away. Whether it assumes psychic scarcity or psychic abundance, the therapeutic world view is both a symptom and a source of the continuing evasive banality in modern culture.
“Ever since the early twentieth century, the therapeutic orientation has been promoted by social engineers and apologists for welfare capitalism. They have devalued public life not only by insulating government from the electorate, but also by reducing political issues to psychological issues. . . . Retailoring the revolt against positivism to corporate institutional life, the theorists of manipulative liberalism have urged the freeing of instinctual impulses in order to channel them into ‘constructive’ purposes. The leaders of the burgeoning advertising industry have had similar ends in view. Recognizing the cash value of a therapeutic sensibility, they have manipulated needs and underwritten a notion of self-fulfillment through voracious acquisition. Yearnings for authenticity have been well suited to the class interests of managerial and professional elites.
“Yet it is easy to overemphasize the role of elites in spreading a therapeutic world view. One must remember that twentieth-century cultural development has created a congenial atmosphere for therapeutic conceptions of reality. Since the pre-World War I era, the sense of unreality has gradually enveloped nearly all of American society. The growing requirements of a consumer-oriented economy have accelerated the market’s ceaseless cycle of creation and destruction. Under capitalism, ‘all that is solid melts into air, all that is holy is profaned,’ Marx wrote. At the same time, industrialization per se has played a major role in spreading the sense of unreality. Agrarian patterns of living have virtually disappeared; Americans have exchanged the drudgery of the farm for the boredom of the factory and the bureaucracy. More dependent than ever on impersonal decisions made in distant cities, more insulated than ever from primary processes of life and death, many contemporary Americans — like their turn-of-the-century predecessors — feel vaguely impotent, cut off from ‘real life.’ The sense of unreality afflicts the self as well as the external world: it reinforces the feeling of ego-disintegration common to many ‘normal’ Americans as well as psychiatric patients. And it has been immeasurably strengthened by the continued softening of mainstream Christianity. The platitudinous creed of Henry Ward Beecher and Lyman Abbott has spread throughout much of American society. Accommodating itself to a secularizing culture, liberal Christianity has forgotten the stratum of hardness in the Christian tradition, evaded the tragic contradictions at the heart of life, and lost much of its ability to impart a sense of gravity and larger meaning to the human condition. It may be that the current reawakening of evangelicalism is now providing a genuine source of resistance to the secularizing drift. Certainly I do not presume to understand such a vast phenomenon; but I confess I am skeptical of any religious movement which offers conversion as a cure for anxiety and which promises that Christianity will somehow make life easier. My sense is that much (though not all) of the resurgent evangelicalism has joined liberal Christianity in surrendering to therapeutic ideals.”
— from Jackson Lears, No Place of Grace: Antimodernism and the Transformation of American Culture, 1880-1920 (Pantheon Books, 1981)
Related reading and listening
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- Cultures of chance, cultures of control — Historian Jackson Lears explains how gambling springs from a longing for an experience of “unbidden beneficence,” a repudiation of the idea of control that marks modernity. (49 minutes)
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Links to posts and programs featuring Richard DeClue:
- The cultural effects of advertising — Ted Prescott, Jackson Lears, Mark Crispin Miller, James Twitchell, and Pamela Walker Laird discuss how advertising affects personal and social life. (53 minutes)
- The con man vs. the self-made man — Jackson Lears on the ambivalence in American culture about chance and gambling
- Self, Society, and the Diagnosis of Addiction — Sociologist John Steadman Rice argues that the concept of codependency is rooted in the tenets of "liberation psychotherapy," a way of thinking that can result in an asocial existence. (48 minutes)
- Self-transformation, American style — Jackson Lears on late-19th-century visions of rebirth
- Philip Cushman on Constructing the Self — FROM VOL. 16Psychotherapist Philip Cushman explains how individual well-being becomes a goal, rather than a by-product of living in communities with a shared sense of purpose. (14 minutes)
- Paradoxical attitudes toward plastic — Jeffrey Meikle traces the technological, economic, and cultural development of plastic and relates it to the American value of authenticity. (15 minutes)
- How advertising detaches us from the world — FROM VOL. 13 Historian and cultural critic Jackson Lears discusses the power of advertising to reinforce and shape cultural attitudes about material goods. (9 minutes)
- Cultures of chance, cultures of control — Historian Jackson Lears explains how gambling springs from a longing for an experience of “unbidden beneficence,” a repudiation of the idea of control that marks modernity. (49 minutes)
- Chameleon karma: the fate of plasticity — Cultural historian Jeffrey L. Meikle on how the ubiquity of plastic affected the moral imagination of 20th-century Americans
Links to posts and programs featuring Brady Stiller:
- The cultural effects of advertising — Ted Prescott, Jackson Lears, Mark Crispin Miller, James Twitchell, and Pamela Walker Laird discuss how advertising affects personal and social life. (53 minutes)
- The con man vs. the self-made man — Jackson Lears on the ambivalence in American culture about chance and gambling
- Self, Society, and the Diagnosis of Addiction — Sociologist John Steadman Rice argues that the concept of codependency is rooted in the tenets of "liberation psychotherapy," a way of thinking that can result in an asocial existence. (48 minutes)
- Self-transformation, American style — Jackson Lears on late-19th-century visions of rebirth
- Philip Cushman on Constructing the Self — FROM VOL. 16Psychotherapist Philip Cushman explains how individual well-being becomes a goal, rather than a by-product of living in communities with a shared sense of purpose. (14 minutes)
- Paradoxical attitudes toward plastic — Jeffrey Meikle traces the technological, economic, and cultural development of plastic and relates it to the American value of authenticity. (15 minutes)
- How advertising detaches us from the world — FROM VOL. 13 Historian and cultural critic Jackson Lears discusses the power of advertising to reinforce and shape cultural attitudes about material goods. (9 minutes)
- Cultures of chance, cultures of control — Historian Jackson Lears explains how gambling springs from a longing for an experience of “unbidden beneficence,” a repudiation of the idea of control that marks modernity. (49 minutes)
- Chameleon karma: the fate of plasticity — Cultural historian Jeffrey L. Meikle on how the ubiquity of plastic affected the moral imagination of 20th-century Americans