released 6/11/2020

In this Feature from Volume 31 of the Journal, Thomas Frank — author of The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism — argues that the anti-establishment ethos of the counterculture was not a new phenomenon in the 1960s but was already present in corporate America long before the Beatles showed up. Ken Myers introduces this archive interview with comments about how the current advocacy of various progressive causes by corporations is an expression of the underlying assumptions of consumer capitalism.

23 minutes

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